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Socks On The People

[I HAVE NO TIME FOR FUN, I JUST WANT TO CLICK FOR 50% OFF SOCKS] 

denHolm socks are for the people, by the people and now, unsurprisingly on the people.

For far too long the sock has been overlooked. A lukewarm item that elicited little to no excitement or inspiration.

And then in 2020, a year of state-imposed health reflection, we hungered for more and so we ate socks. Socks free of falsehoods and full of promise, a promise of the same old you, your same old feet, in socks that make you special.

It is unbecoming to self aggrandise so we won’t claim to have invented socks (did we?), or that we’re changing lives (are we?)

Instead we’re saluting our friends, the people in the socks and the socks on the people.

Note: The customary ‘salute’ is notably different in every country, context and club. ‘Friends’ defined by denHolm for their willingness to accept, revel and enjoy trash talk. 

SUBMISSIONS ENCOURAGED: submit you or your loved ones in their socks to be equal parts cherished, courted and critiqued. Mail to hello@den-holm.com.